Houston Rising Star PA The Writer Unites With His Frat Brothers Clay James, Larry Jr, Dawn Mula, Abu Da Don, & Ricardo P On The ‘We The Nupes Remix’ Music Video

Houston hip hop artist and Kappa Alpha Psi member PA The Writer released his song ‘We The Nupes’ in late 2023. This song garnered over 250,000 streams, viral video reactions, and a lot of attention amongst the Divine 9 and HBCU communities. PA decided it would be a good idea to add some of his fraternity brothers from all over the country to the viral hit with the intent to broaden its awareness amongst more Kappa chapters and their cities. This is how the ‘We The Nupes Remix’ was formed and it features Larry Jr, Dawn Mula, Abu Da Don, Ricardo P, Outta Space, and Clay James. Once Atlanta rising star Clay James added a verse to the song it instantly began to get more attention and awareness amongst the hip hop community. While Clay was attending Georgia State University, Outkast legend Big Boi took him under his wing and became his mentor. A few years later Clay James signed his first record deal with rap legend Snoop Dogg’s Doggystyle Records imprint. With a co-sign from Big Boi and a record deal with Snoop Dogg, Clay James began to receive global exposure. Clay James saw that PA The Writer was looking for more Nupes to add to the promising song and he reached out. Shortly after, clips of Clay recording his verse began to go viral on Instagram and Facebook. This prompted PA to go ahead and get the song finished and shoot the music video. This video was shot in Houston, Harlem, and Atlanta at Morris Brown College. Today, PA The Writer releases the highly anticipated ‘We The Nupes Remix’ Music Video on YouTube and it will be premiering soon on BET Jams. You will be able to catch PA The Writer and Clay James performing their parts from the remix at the AGP Fest Presented By Atlanta Greek Picnic in the Atlantic Station Pinnacle Lot on July 26th, tickets are on sale now.

Gucci Mane, Rob 49, & Kappa Alpha Psi’s Rising Star Clay James Are Performing At Atlanta Greek Picnic Weekend In July

Atlanta legend Gucci Mane is set to headline the Atlanta Greek Picnic Step Show on Friday July 25th at the Georgia State University Convocation Center. Doors open at 5pm and tickets are going fast. This year’s cash prize for the step show winners will be $25,000. The step show will be hosted by Omega Psi Phi’s Travque and Kappa Alpha Psi’s Canice. This is guaranteed to be a fun filled night. On Saturday July 26th, hip hop superstar Rob 49 is hitting the stage at AGP Fest in the Atlantic Station Pinnacle Lot. Doors open at 2pm and tickets are going fast. One of the supporting acts for AGP Fest is Atlanta rising star Clay James. Clay is a member of Kappa Alpha Psi and has been garnering a strong buzz in the Atlanta underground music scene for quite some time. Clay’s career started at Georgia State University where he was discovered by Outkast’s Big Boi and would later sign his first record deal with hip hop legend Snoop Dogg. Clay James is an example of an independent artist that is a great representation of his Divine 9 organization as well as the Atlanta hip hop community, so it’s only right that he be apart of this years festivities as AGP is celebrating it’s 20th Anniversary. Clay James will be bringing out specials guests from his Playas Club Music Group record label as well as performing “We The Nupes Remix” with his frat brother PA The Writer. There will also be a stroll off competition where the winners can take home a $10,000 cash prize. Make sure you follow @AtlantaGreekPicnic1 and its founder @Tiwaworks01 on instagram to stay up to date with all events during AGP Week July 22nd-27th. And the link to purchase tickets to see Gucci Mane, Rob 49, and Clay James will be listed below.

https://www.atlantagreekpicnic.com/?fbclid=PAQ0xDSwK9OnxleHRuA2FlbQIxMQABp9qu2X18Ybk2gaQBwkX4q2nV3Pya97XGV0b6ULzF58rabMyqqp6BEQqTpEXt_aem_YxG2Lx1ni-ew_sPVSM513g

From a Toddler with a Dream to the Big Stage: The Journey of King Moore

Los Angeles, CA — Before the bright lights of Hollywood and the big stage of America’s Got Talent, there was a little boy with a dream and two parents willing to sacrifice everything to help make it come true.

King Moore, a talented young performer born and raised in Tampa, FL now residing in California, making his national debut on this season of America’s Got Talent, began dreaming big before he could even spell the word “Hollywood.” Born and raised in a loving household led by Verlin and Ivette Moore, King declared at just three years old that he wanted to be an actor, singer, rapper, model, and dancer. But like many parents who’ve experienced the entertainment world’s ups and downs, Verlin hesitated.

“I told him to come back in two years if he still felt the same,” Verlin recalls. “He never forgot.”

True to his word, at age five, King returned and asked again — this time with even more conviction. Ivette, having overheard the original conversation, reminded Verlin of his promise. As a father committed to teaching his sons integrity, he knew what had to come next: it was time to get to work.

From that day forward, the Moore family committed themselves to helping King chase his dream. Ivette left her job to focus full-time on his training. Together, they invested deeply in King’s development — acting classes, vocal coaching, piano lessons, gymnastics, and countless hours in the studio. They traveled from state to state, giving King every opportunity to perform, grow, and be seen.

Much of King’s early inspiration came from watching icons like Michael Jackson, Chris Brown, Bruno Mars, and Justin Bieber on YouTube and TV — dreams sparked by an iPad gifted one Christmas. Those early influences planted seeds that are now beginning to bloom.

Now 9 years old, King Moore has already started building an impressive résumé. He’s had small roles in feature films including Cora Bora, The Wild Robot, and CoComelon (as Cody). His face has graced national commercials for AT&T and Toyota. He’s appeared twice on the Tamron Hall Show (ABC/Disney), as well as the Portia Bruner Show (Fox). He’s toured with stars like That Girl Lay Lay, Kenan Thompson, Young Dylan, and Heiress Harris, and even co-hosted alongside Nick Cannon at the 2025 Honda Battle of the Bands at SoFi Stadium.

King also holds the distinction of being the youngest ambassador for the Black College Expo and the youngest child entertainer invited to the White House under the Biden-Harris administration. There, he spoke on gun violence prevention, reminding the nation: “Kids make up 50% of the population, but we’re 100% of the future.”

Now, one of King’s biggest dreams — performing in front of the world on America’s Got Talent — has come true. The journey is far from over, but it’s a milestone moment for a boy who dared to dream — and the parents who believed in him enough to help make it a reality.

Follow King Moore’s journey as it unfolds on America’s Got Talent this season.

Stay Connected: https://linktr.ee/kingmoore1

Houston’s PA The Writer Releases ‘We The Nupes’ Remix Featuring Clay James, Dawn.Mula, Larry Jr., Ricardo P, Abu Da Don, And Outtaspace

Due to the recent success of PA The Writer’s viral single ‘We The Nupes’ which has garnered over 150,000 streams on all digital streaming platforms, PA decided to release a Remix featuring some of his fraternity brothers from all around the country. This was a genius move especially since the song is meant to be a tribute to his fraternity Kappa Alpha Psi. Atlanta rising star Clay James is amongst the featured Kappa Men on this song. Clay James recently released his ‘Kickin Pimpin Vol.2’ album executive produced by Sauce Lord Rich just days prior to the ‘We The Nupes Remix’ release. The momentum of both releases has definitely been beneficial to both parties, with Clay James having a buzz in Atlanta, and PA The Writer having motion in Houston these two artists have been able to connect their fan bases and resources to push their movements forward. But it doesn’t end there, ‘We The Nupes Remix’ also features Dawn.Mula, Larry Jr., Ricardo P, Abu Da Don, and Outtaspace. All these Kappa Men have unique flows and respective buzzes in their cities. PA stated that he wanted to give his fraternity a powerful anthem to be proud of and by adding his frat brothers to the remix he knew it would take the song to the next level. Be on the look out for the ‘We The Nupes Remix’ official video in June and a special performance in July at the Atlanta Greek Picnic. This song is available on all digital streaming platforms. Make sure you follow all these talented artists and the engineer of this song on social media.

 

Main Artist: @PATheWriter

Featured Artists:

@WhoIsClayJames

@Dawn.Mula

@LarryJrLear

@RicardoPMusic

@AbuDaDon

@DJOuttaspace

 

Engineer:

@Mixedby20_mgb

Atlanta Rising Star Sincerely Dad Releases Highly Anticipated ‘Jack & Coke’ Album In Collaboration With Playas Club Music Group And CWE Distro

Boston native and Atlanta transplant Sincerely Dad has been making waves on Atlanta’s underground music scene for quite some time. But as of the late, the energy towards Sincerely Dad has begun to trend upward. Ever since he’s joined Clay James’ Playas Club Music Group roster, Dad’s visibility in the streets and his internet presence has increased, which has caused his cult fan base to rally behind him more than ever. Dad is coming off a successful SXSW Festival run where he had stellar performances on a number of stages including Brandon Corder’s Beats X Beers stage which is always one of the highlights of SXSW. This year was Beats X Beers 10th Anniversary and the lineup was packed with the industry’s rising stars in hip hop and R&B: Aaron Paige, 4Fargo, Runway Richy, PG RA, Clay James, Netflix Rhythm & Flow Season 2 Winner Dre TL just to name a few. Sincerely Dad is not only a superb emcee but he’s also a marketing genius. Dad knew that he could maximize the visibility of his new album ‘Jack & Coke’ if he released it during SXSW. Dad’s ’Jack & Coke’ Album hit all digital streaming platforms on March 14th, which was the day before his Beats X Beers performance during SXSW. This body of worked was mixed and mastered by platinum producer Sauce Lord Rich in Sound Lynk Studios in Atlanta. Dad has features from Akeem Ali, Clay James, King Elway, Keyiara, and E. Bleu. This project was released by Playas Club Music Group in collaboration with Vincent Searcy’s CWE Distro. This body of work is definitely a 9/10 and should be in the discussion for Album Of The Year. If you don’t believe us, check it out for yourself. Follow @SincerelyDad on all social media to keep up with his music, custom sneakers business, and upcoming shows.

Master P to Perform Live for the First Time in Newark, NJ, Along with Legendary Groups Dru Hill and The Lox!

MASTER P & THE NO LIMIT SOLDIERS FEATURING THE LOX AND BONE THUGS-N-HARMONY AT NJPAC FRI, JUNE 6TH!

For the first time performing live in New Jersey, the legendary Master P and the No Limit Soldiers will unite music and culture in a 90’s Juneteenth celebration honoring Black history, culture, and freedom. The evening will also feature performances by The Lox, Bone Thugs-N-Harmony, and Chubb Rock, with a special pre-show by Philly's Eness performing a Master P freestyle tribute, Theresa Tha Songbird, and more. Hosted by WBLS's Déjà Vu and featuring music by DJ Drewski from Hot97, the event brings together artists and cultural icons performing for a cause. Master P has dominated the music scene for over two decades, captivating audiences worldwide with his signature Southern hip-hop soldier sound. As the founder of No Limit Records, he built an empire, sold over 100 million records globally, and remains a powerful force in hip-hop today. His legacy as one of the genre's most iconic figures continues to stand the test of time. Proceeds from this event will support TeamHopeFoundation.org, which helps inner-city children worldwide. Presented by Tiana Von Johnson Entertainment. Sponsored by WBLS, Solfinity Energy, Iconic Voices Agency, and The Rare Hair Showroom. Get tickets now at MasterPConcert.com

Friday, June 6, 2025 @ 8 PM NJ Performing Arts Center (NJ PAC) 1 Center St, Newark, NJ 07102

 

GET TICKETS NOW!

https://masterpconcert.com

https://www.njpac.org

https://www.instagram.com/masterpconcert

https://www.njpac.org/event/master-p-friends-benefit-concert/

https://www.ticketmaster.com/master-p-benefit-concert-featuring-dru-newark-new-jersey-02-28-2025/event/00006186D36A526D

The Council 2432 LP “A Dose of Reality” Drops March 21

In December 2024, Ohio-based hip-hop collective The Council 2432 secured a major distribution deal with New Jersey label Dominion Hill Records. This strategic partnership sets the stage for their highly anticipated debut LP, A Dose of Reality, slated for release in March 2025.

The seven-track project features an impressive lineup, including Jag Da Apostle, Mall Black, Manny Divine, and Matthew Cooper. Jag Da Apostle, a dynamic MC and producer, crafted all seven tracks on the LP, with additional co-production from Zach Wright on track two.

Billy Blaize, CEO and manager of The Council 2432, is making major waves in both the hip-hop and legal cannabis industries. With a keen business acumen, Blaize has worked tirelessly to position the group for success. After securing the Dominion Hill Records deal, he organized an ambitious tour, booking performances across Ohio, Kentucky, West Virginia, and Las Vegas, Nevada, including appearances at prominent cannabis festivals and music venues. “Dominion Hill Records was simply a no-brainer for us,” said Billy Blaize. “By maintaining our creative rights, having total control, and working with top industry professionals, we can reach audiences worldwide. Dominion Hill is the perfect platform for new artists looking to expand their reach using the right tools.”

We also spoke with Dominion Hill Records CEO Rhasun, who shared his thoughts on The Council 2432 and their potential impact on the industry. “They came to the table with everything they needed to succeed,” said Rhasun. “Billy Blaize is not just a great manager; he’s a proven businessman who knows how to build successful ventures. The Council 2432 has a unique ability to attract a multicultural fanbase, a crucial element in today’s hip-hop landscape. Their dedicated audience knows the lyrics, supports their shows, and turns up in numbers—even without a headliner. All they needed was a partner and a platform, and we provided that.” With their strategic vision, industry backing, and undeniable talent, The Council 2432 is poised to make a significant mark on Ohio’s hip-hop scene and beyond. A Dose of Reality is just the beginning.

Clay James & Historically Black Since Unveil ‘Sound Lynk Stage’ Line-Up During SXSW Week, Featuring: Arsonal, Bali Baby, PBE Pluto, Robyn Hood, PG RA, Yung Donn, Alyx Ransom, 2K Jesse, & More

Playas Club Music Group’s CEO Clay James is no stranger to Austin, Texas and the culture of SXSW. Back in 2015, Clay was discovered by some associates of Snoop Dogg while he was performing during SXSW on the ‘Black Auerbach & Friends’ Stage. This resulted in Clay James signing his first record deal with Snoop’s Doggystyle Records imprint. Nowadays, Clay has been building up his own roster at Playas Club Music Group which consists of Charlise J, Alyx Ransom, Sincerely Dad, Respekk, Young Bo, King Elway, and his business partner and co-founder Pimp Sweet Tooth. On top of running his label Clay James has also been opening up Sound Lynk Studios around the Atlanta Metro area with his long time friend and business partner Chad Hampton. Chad and Clay met on the campus of Georgia State University and have been working together ever since. Chad Hampton is also the Chief Operations Officer at Playas Club Music Group. Both of these young men were notable figures during their era at GSU, with Chad being a member of Omega Psi Phi, and Clay being a member of Kappa Alpha Psi. Their Divine 9 association is what prompted them to partner with Historically Black Since on the Sound Lynk Stage during SXSW week in Austin, Texas. Historically Black Since is a media platform founded in 2017 dedicated to the culture of HBCUs and Black Greek Lettered Organizations. Sound Lynk Studios and Historically Black Since recently ran a competition in which HBCU students and Black Greek Lettered Organization members were able to perform in an IG LIVE talent show. The winner of the talent show was 2K Jesse, a student from Lincoln University Of Missouri. He is receiving a performance slot on The Sound Lynk Stage during SXSW Week at Tellers Austin on Thursday March 13th 8pm-2am Hosted by E.Cole with DJ Iceberg & DJ Trac on the 1s and 2s.

Check out the full line up below. More acts and special guests will be announced weekly. Want to perform or be a vendor? Please contact 404-343-9954

Clay James

Pimp Sweet Tooth

Arsonal

PG RA

PBE Pluto

Bali Baby

2Deep

Yung Donn

Rari Blaze

Robyn Hood & Friends

Lvrd Pharoh

King Elway

Alyx Ransom

Sushi2Raw

Telly

TYBO

BigMoney Poppa

Loyaltee

Charlise J

Sincerely Dad

Mic Roy

Young Bo

CainVsTheWorld & Friends

DatsJustice

Corner Music Ent.

Bantana

Forever The Rebel

Soufside Marie

Donnie B

XL The Scholar

Phillnrich

A. Holliday

Trill 6attle

Slimm The Ruby

Ave Grim

Killa Twan

Trayon Pass

Octvne

Lola Redd

SHO

Indiana Rome

YSG Cruz

Safira

Eryn Lanaie

SettBabyKeem

_Phntm

Up Above Entertainment Debuts with a Bang: Lil Flip & Z-Ro’s “Mercedes”

The southern rap game just turned up the heat! Up Above Entertainment has officially launched, and they’re making waves with their debut single, “Mercedes,” featuring two Houston rap legends, Lil Flip and Z-Ro. This track is more than just music; it’s a movement that solidifies Up Above Entertainment as a force to be reckoned with in the music industry.

A Legendary Collaboration

Lil Flip and Z-Ro need no introduction. With decades of influence on the southern rap scene, their collaboration on “Mercedes” is a match made in hip-hop heaven. The track is a feel-good anthem that oozes luxury and celebrates the grind, pairing Lil Flip’s iconic delivery with Z-Ro’s smooth, melodic flow. Together, they’ve created a track that fans can vibe to while feeling the southern swagger they both represent so well.

The Marketing Muscle Behind the Release

While the record and visuals speak for themselves, it’s the marketing, media, and promotional efforts by the dedicated staff at Up Above Entertainment that have helped catapult "Mercedes" to success. From generating buzz across social media to securing press coverage, the team has worked tirelessly to ensure the single reaches listeners everywhere.

Their innovative strategies have built momentum, sparking excitement among fans of both Lil Flip and Z-Ro. Up Above Entertainment’s commitment to connecting with the culture and delivering results has made this launch one to remember.

A Video for the Culture

The “Mercedes” video brings the energy of Houston’s car culture and the legacy of Screwed Up Records & Tapes to life. With stunning visuals, iconic backdrops, and a celebration of the southern lifestyle, it’s a must-watch for fans. While Up Above Entertainment didn’t produce the video, their media outreach ensured the visuals gained traction and found their audience.

Mercedes Official Video

Stream “Mercedes” Now!

“Mercedes” is out now and already making waves. Fans are calling it an instant classic, with many highlighting the seamless collaboration between two rap legends. Don’t miss your chance to join the movement—stream it, download it, and share it today!

Stream/Download Mercedes Now

Follow Up Above Entertainment

This is just the beginning for Up Above Entertainment, a label dedicated to elevating southern rap and amplifying legendary voices. Follow them for updates, exclusive content, and more hits on the way.

www.UpAboveEntertainment.com or @UpAboveEntertainment on Instagram

Join the Conversation

Celebrate the culture, share the vibes, and let the world know—Lil Flip and Z-Ro’s “Mercedes” is here to take over!

Alyx Ransom’s New Single ‘10 Piece’ Lands On Apple Music’s ‘High Maintenance’ Playlist Amongst Hip-Hop’s Most Notable Female Acts

Atlanta rising star Alyx Ransom is starting the year off strong with the release of her latest single ‘10 Piece’ which is produced by Tasha Catour and co-written by A-Lex. Alyx is the newest artist on Clay James’ Playas Club Music Group roster which houses some of the dopest independent acts in the country. As of late, Alyx Ransom’s wordplay, flow, and charisma have landed her some notable sync placements. One of her previous singles ‘Fist Bump’ landed global commercial campaigns with Bose Sound Link Max and Raybans Meta. These sync campaigns were spearheaded by Adrienne Reeves of Versa Music Group. Don’t be surprised if you see both of these commercials during the Super Bowl this weekend. Alyx’s latest accomplishment is her newest single ‘10 Piece’ landing on two Apple Music Editorial Playlists, after music executive Sid Mali discovered her music on Clay James’ Instagram, and sent it to curators at Apple Music. You can now stream Alyx Ransom ‘10 Piece’ on the ‘High Maintenance’ and ‘Base:Line’ playlists. The ‘High Maintenance’ Playlist is known for featuring the most notable female artists in Hip Hop and R&B. Check out Alyx Ransom’s latest releases on all digital streaming platforms distributed by CWE Distro. Follow @AlyxRansom on all social media.

Stream https://music.apple.com/us/album/10-piece-single/1789486931